“START UP…. your future!!,” David Salyers, entrepreneur and former Chick-fil-A executive.

Salyers was one of the original two marketing executives at Chick-fil-A, where he was instrumental in the growth and development of the iconic “cow campaign” and championed a marketing department that rose to international prominence. His 2016 book, “Remarkable!,” which he co-wrote with Randy Ross, imparts leadership lessons that can transform one’s workplace culture. An entrepreneur at heart, he is now on the board of three corporations and is involved in nine startups more defined by meaning than money.

UGA Signature Lectures feature speakers noted for their broad, multidisciplinary appeal and compelling bodies of work. Many of the lectures are supported by endowments, while others honor notable figures and milestones in the university’s history.

All Signature Lectures are free and open to students, faculty and staff, as well as members of the general public.