Andrew Ofstehage will discuss his new book, "Welcome to Soylandia: Transnational Farmers in the Brazilian Cerrado" with a focus on how industrial, transnational farmers manage massive soy farms with a particular focus on their engagement with frontiers and finance. Transnational agriculture in this context depends on flexibility in terms of work, crops, and land that allow the farm owner to detach from typical farming concerns. This flexibility allows the farm owner to focus on investor relations, government regulations, and other business concerns. Yet, matters of land and soil bring farmers' attention back to the material life of farming as they adapt to pedagogical differences in Brazil and create narratives of care and improvement.