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CALSCALE:GREGORIAN
X-WR-CALNAME:2026 UGA Georgia Hospitality and Travel Summit
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260721T162131Z
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DTSTART:20260504T110000Z
DTEND:20260504T200000Z
DESCRIPTION:Welcome to the 5th Annual Georgia Hospitality & Travel Summit o
 n May 4\, hosted by UGA's #1 publicly ranked Hospitality and Food Industry
  Management program. This year's theme\, "The Science of Service: Orchestr
 ating Strategy\, Scale\, and Story\," shifts the industry paradigm from in
 tuition to precision engineering. Join us to decode the exact formulas beh
 ind market profitability\, mass venue logistics\, ultra-luxury community r
 etention\, and brand scaling.\n\nThe day begins with a State of the Indust
 ry update from Explore Georgia's Jay Markwalter. From there\, attendees wi
 ll experience four masterclass panels:\n\nThe Physics of Profit: Unpack ma
 rket analytics and asset strategy with Chantal Ge Wu (CoStar Group)\, Greg
  Winey (NorthPointe Hospitality)\, Marco Roca (Reveille Hospitality)\, Chr
 is Hardman (GHLA)\, and Jon McGavin (Grande Lakes Orlando).The Mechanics o
 f Mobilization: Dive into mass-scale event engineering and logistics with 
 Monte Ortel (Gas South District)\, Adam Noyes (Proof of the Pudding)\, Ama
 nda Dyson-Thornton (GACVB)\, and Robyn Gillespie (Czarnowski Collective).T
 he Chemistry of Community: Explore ultra-luxury retention\, lifestyle asse
 ts\, and club governance with Allie Waldman (Augusta National)\, Amber Rea
 d (Piedmont Driving Club)\, Robert Stenhammer (Alys Beach)\, and Jim Holli
 day (Beaver Run Resort).The Biology of Brand: Examine how to scale excelle
 nce—from franchise growth to independent curation—with Luke Christian 
 (Surcheros)\, Daniel Zeal (Sea Island Resort)\, Matthew Roher (Sea Pines R
 esort)\, and Stephanie C. Fischer (Georgia Restaurant Association).The sum
 mit culminates in an exclusive fireside chat with UGA alumnus\, Peabody Aw
 ard-winner\, and culinary media icon\, Alton Brown. In "The Art & Science 
 of Storytelling\," the creator of Good Eats will challenge attendees to ma
 ster the mechanics of their trade to successfully craft stories that conne
 ct with guests.\n\nStop guessing and start engineering your ultimate guest
  experience. Join C-suite leaders this May 4—register today.
GEO:33.94456;-83.377689
LOCATION:Georgia Center for Continuing Education & Hotel
SUMMARY:2026 UGA Georgia Hospitality and Travel Summit
URL;VALUE=URI:https://calendar.uga.edu/event/2026-uga-georgia-hospitality-a
 nd-travel-summit
CATEGORIES:Lectures and Discussions
CATEGORIES:Conferences and Fairs
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