Pentagram, an independently owned design studio that has worked with clients including Rivian, Lilly Pulitzer, the Chrysler Museum of Art and Saturday Night Live, developed new branding for the Georgia Museum of Art that launches this semester. In this talk, Eddie Opara, a partner at Pentagram, will share how he and his team created a bold strategic and visual rebrand for the museum, rooted in wonder, curiosity and contemporary expression.

Opara studied graphic design at the London College of Printing and Yale University. He began his career as a designer at ATG and Imaginary Forces and worked as a senior designer/art director at 2×4 before establishing his own studio, the Map Office, in 2005. He joined Pentagram’s New York office as partner in 2010. Opara is a multi-faceted designer whose work encompasses strategy, design and technology. His projects have included the design of brand identity, publications, packaging, environments, exhibitions, interactive installations, websites, user interfaces and software, with many of his projects ranging across multiple media.

Opara has won numerous awards, including a Gold Cube from the Art Directors Club and honors from D&AD, the Society for Experiential Graphic Design (SEGD), Type Directors Club, Tokyo Type Directors Club, the American Institute of Graphic Arts (AIGA) and Communication Arts. His work is in the permanent collection of the Museum of Modern Art and has appeared in publications such as Wired, Fast Company, Creative Review, Archis, Surface and Graphis. Opara is a senior critic at the Yale University School of Art. He has taught at the Rhode Island School of Design, the Columbia University School of Architecture and the University of the Arts, Philadelphia. He was named one of Fast Company’s 100 Most Creative People in Business in 2012 and 2014, and was featured in Ebony Magazine’s Power 100 and Adweek’s Creative 100.